A recent study published by the Journal of the American Medical Association, measured the effectiveness of wearable fitness trackers. One of the conclusions this study found is companies that focus on health and wellness programs have the upper hand. Not only does implementation of health and wellness plans reduce insurance costs, but it also retains employees and keeps them engaged.

94 per cent of CEOs believe health and wellness programs are essential to attracting top talent. Set your business apart from the next by showing candidates and your employees how invested you are in their health and wellness.

Here are four ways employee wellness programs can help attract top talent:

Culture Fit

Finding the right employee goes beyond evaluating their resume. The key to a successful hire is finding an individual that adds value and fits in well with your existing team. If your company prioritizes health and wellness, highlighting these programs in your recruitment marketing ensures that you’ll find candidates that align to your goals and values.

Work-life Balance

Your employees play many different roles in their lives – they are family members, friends, and community members. They balance these responsibilities with their need to care for their own physical and mental well-being in addition to their work. Workplace health and wellness programs are a great way to ensure your hires stay productive, and don’t burn out from unnecessary pressures.

Sense of community

It’s essential to show potential candidates that they will feel like part of the team from the very beginning. Wellness initiatives have benefits that extend far beyond the health of a workforce, they help employees to bond, encouraging collaboration and company growth.

 Personal development

Professional AND personal growth and development go hand in hand. Healthy employees are more productive, creative and driven. Employers who encourage employees to prioritize their health and well-being have an advantage.