By now it's abundantly clear that social media is an excellent way for job applicants to get in touch with potential employers or networking contacts.

However, sites like LinkedIn are also crucial tools for business owners, according to a recent Forbes article.

The news source reports that one of the best ways to use LinkedIn to your advantage as a business owner is to answer questions from professionals who are looking for the advice of experts in the field. By doing this, one can become an important resource in his or her specific industry.

Another important step for business owners to take when utilizing LinkedIn is to join some of the various groups found on the site. This will enable one's business to become more visible to potential customers as well as possible job candidates.

With more than 100 million users on LinkedIn, employers should understand that the social media site has become one of the best platforms for identifying talent and recruiting candidates to fill their available positions within the company.